Capturing new markets : how smart companies create opportunities others don't /
By: Wunker, Stephen M
Material type:
BookPublisher: New York, NY : McGraw-Hill, c2011.Edition: 1st ed.Description: xxi, 260 p. : ill. ; 24 cm.ISBN: 9780071767446 (alk. paper)Subject(s): Marketing | Creative ability in businessDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WU CA (Browse shelf) | Available | T0046367 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 239-245) and index.
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.