Business-to-business marketing /
By: Brennan, Ross
Title By: Canning, Louise | McDowell, Raymond
Material type:
BookSeries: Advanced marketing series.Publisher: London ; Los Angeles : SAGE, c2011.Edition: 2nd ed.Description: xxi, 386 p. : ill. ; 25 cm.ISBN: 9781849201551 (hbk.); 9781849201568 (pbk.)Subject(s): Industrial marketing | Industrial marketing -- Case studiesDDC classification: 658.804
Summary:
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.804 BR BU (Browse shelf) | Available | T0046450 |
Total holds: 0
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| 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing | 658.804 BR BU Business-to-business marketing / | 658.804 BU PR A practitioner's guide to account-based marketing : |
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.