Essentials of services marketing /
By: Wirtz, Jochen
Title By: Chew, Patricia | Lovelock, Christopher H
Material type:
BookPublisher: Singapore : Pearson Education South Asia Pte Ltd., c2012.Edition: 2nd ed.Description: 679 p. : col. ill. ; 28 cm.ISBN: 9789810686185; 9810686188Subject(s): Service industries -- MarketingDDC classification: 658.8 513/2012
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WI ES (Browse shelf) | Available | T0046574 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
No cover image available | ||
| 658.8 WE PL Place to space : migrating to ebusiness models / | 658.8 WE SO Social marketing : good intentions / | 658.8 WH AT What is marketing? / | 658.8 WI ES Essentials of services marketing / | 658.8 WI FU The fundamentals and practice of marketing / | 658.8 WI SE Services marketing : integrating customer focus across the firm / | 658.8 WI TA Taking your business global : your small business guide to sucessful international trade / |
Includes bibliographical references and indexes.