Marketing : real people, real decisions /
By: Solomon, Michael R
Title By: Marshall, Greg W | Stuart, Elnora W | Barnes, Bradley R | Mitchell, Vincent W
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 SO MA (Browse shelf) | Available | T0046883 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8 SO CI Social marketing and behaviour change : models, theory and applications | 658.8 SO MA Marketing : real people, real choices / | 658.8 SO MA Marketing : | 658.8 SO MA Marketing : real people, real decisions / | 658.8 SO MA Marketing : real people, real choices / | 658.8 SO MA Marketing : | 658.8 SO MA Marketing : |
Chapter 1: What is Marketing? Chapter 2: Strategy and environment Chapter 3: Marketing Research Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing Chapter 6: Segmentation, Targeting, Positioning and CRM Chapter 7: Creating the Product Chapter 8: Managing the Product Chapter 9: Services Marketing Chapter 10: Pricing the Product Chapter 11: Integrated Marketing Communications Chapter 12: Advertising and PR Chapter 13: Sales Promotions and Sales Management Chapter 14: Retail and Distribution Appendix 1 Appendix 2.