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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 5th ed. [International]Description: xxxii, 608 p. : ill. (chiefly col.), map ; 28 cmISBN:
  • 9780131579101 (pbk) :
  • 013157910X (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 SO MA (Browse shelf(Opens below)) Available T0047018

At head of cover: "Pearson International Edition."

Previous ed.: 2006.

Includes folded 'tear-out template' which comprises study plan and world map.

Includes bibliographical references (p. 565-577) and index.

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