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Marketing management : a strategic decision-making approach /

By: Mullins, John W
Title By: Walker, Orville C | Boyd, Harper W
Material type: BookPublisher: Boston ; London : McGraw-Hill Irwin, c2008.Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.Description: xix, 533 p. : ill. ; 26 cm.ISBN: 9780071101097 (pbk.); 0071101098 (pbk.)Subject(s): Marketing -- Management | Management and Business StudiesDDC classification: 658.802
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 MU MA (Browse shelf) Available T0047087
Total holds: 0

Previous ed.: 2005.

Includes bibliographical references and index.

Formerly CIP. Uk

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