Marketing management : a strategic decision-making approach /
By: Mullins, John W
Title By: Walker, Orville C | Boyd, Harper W
Material type:
BookPublisher: Boston ; London : McGraw-Hill Irwin, c2008.Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.Description: xix, 533 p. : ill. ; 26 cm.ISBN: 9780071101097 (pbk.); 0071101098 (pbk.)Subject(s): Marketing -- Management | Management and Business StudiesDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MU MA (Browse shelf) | Available | T0047087 |
Total holds: 0
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| 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MU MA Marketing management : a strategic decision-making approach / | 658.802 OS MA Marketing semiotics : signs, strategies, and brand value / | 658.802 OS MA Marketing semiotics : signs, strategies, and brand value / | 658.802 PA CO Contemporary issues in marketing and consumer behaviour / |
Previous ed.: 2005.
Includes bibliographical references and index.
Formerly CIP. Uk