Marketing management : a strategic decision-making approach / John W. Mullins.

By:

Mullins, John W

Contributor(s):

Material type: Text

TextPublication details: Boston ; London : McGraw-Hill Irwin, c2008.Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, JrDescription: xix, 533 p. : ill. ; 26 cmISBN:

9780071101097 (pbk.)
0071101098 (pbk.)

Subject(s):

DDC classification:

658.802 22

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.802 MU MA (Browse shelf(Opens below))	Available		T0047087

Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802 MO ST Strategic marketing /	658.802 MO ST Strategic marketing /	658.802 MO ST Strategic marketing /	658.802 MU MA Marketing management :	658.802 OS MA Marketing semiotics :	658.802 OS MA Marketing semiotics :	658.802 PA CO Contemporary issues in marketing and consumer behaviour /	Next

Previous ed.: 2005.

Includes bibliographical references and index.

Formerly CIP. Uk

There are no comments on this title.

to post a comment.

Print
Save record
BIBTEX Dublin Core ISBD MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)