Marketing management : a strategic decision-making approach / John W. Mullins.

By:

Mullins, John W

Contributor(s):

Material type: Text

TextPublication details: Boston ; London : McGraw-Hill Irwin, c2008.Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, JrDescription: xix, 533 p. : ill. ; 26 cmISBN:

9780071101097 (pbk.)
0071101098 (pbk.)

Subject(s):

DDC classification:

658.802 22

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Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.802 MU MA (Browse shelf(Opens below))	Available		T0047087

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Previous ed.: 2005.

Includes bibliographical references and index.

Formerly CIP. Uk

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