Marketing : creating and keeping customers in an e-commerce world /
By: Zikmund, William G
Title By: D'Amico, Michael
Material type: BookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th ed.Description: xxxiii, 689 p. : col. ill., col. maps ; 29 cm.ISBN: 0324028113Program: TBS904Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZI MA (Browse shelf) | Available | T0028219 |
Total holds: 0
Includes bibliographical references (p. 660-669) and indexes.
TBS904