Strategic marketing : decision making and planning / Peter Reed.
Material type:
TextPublication details: South Melbourne, Vic. : Cengage Learning, 2010.Edition: 3rd edDescription: xii, 364 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780170185325
- Strategic marketing : decision making and planning
- 658.802 22
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 RE ST (Browse shelf(Opens below)) | Available | T0047575 |
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| 658.802 PR ST Strategic marketing : | 658.802 PR ST Strategic marketing : | 658.802 RE MA Marketing : | 658.802 RE ST Strategic marketing : | 658.802 SA WI Winning the story wars : | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : |
Previous ed.: 2006.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word.
MARK344,TBS982
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