Strategic marketing : decision making and planning /
By: Reed, Peter W
Material type:
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 RE ST (Browse shelf) | Available | T0047575 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.802 PR ST Strategic marketing : an introduction / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / | 658.802 RE ST Strategic marketing : decision making and planning / | 658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future / | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : how firms create value from market understanding / |
Previous ed.: 2006.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word.
MARK344,TBS982