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Strategic marketing : decision making and planning /

By: Reed, Peter W, 1944-
Material type: BookPublisher: South Melbourne, Vic. : Cengage Learning, 2010.Edition: 3rd ed.Description: xii, 364 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780170185325Program: MARK344,TBS982Other title: Strategic marketing : decision making and planning.Subject(s): Marketing -- Planning -- Textbooks | Marketing -- Management -- Textbooks | Marketing -- Study and teaching (Higher)DDC classification: 658.802
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Previous ed.: 2006.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word.


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