Strategic marketing : decision making and planning /
By: Reed, Peter W
Material type:
BookPublisher: South Melbourne, Vic. : Cengage Learning, 2010.Edition: 3rd ed.Description: xii, 364 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780170185325Program: MARK344,TBS982Other title: Strategic marketing : decision making and planning.Subject(s): Marketing -- Planning -- Textbooks | Marketing -- Management -- Textbooks | Marketing -- Study and teaching (Higher)DDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 RE ST (Browse shelf) | Available | T0047575 |
Total holds: 0
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| 658.802 PR ST Strategic marketing : an introduction / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / | 658.802 RE ST Strategic marketing : decision making and planning / | 658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future / | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : how firms create value from market understanding / |
Previous ed.: 2006.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word.
MARK344,TBS982