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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013.Edition: 9th edDescription: xxii, 729 p. : ill. ; 30 cmISBN: - 978-1133191421
- 658.802 22
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SH IN (Browse shelf(Opens below)) | Available | T0047712 |
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| 658.802 RE MA Marketing : | 658.802 RE ST Strategic marketing : | 658.802 SA WI Winning the story wars : | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : | 658.802 SM MA Marketing communications : | 658.802 SM MA Marketing communications : |
Includes index.
MARK940 MARK333 UOWD
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