Integrated marketing communications in advertising and promotion /

Material type:

BookPublisher: United States ; United Kingdom : South-Western/Cengage Learning, c2013.Edition: 9th ed.Description: xxii, 729 p. : ill. ; 30 cm.ISBN: 978-1133191421Program: MARK940 MARK333Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing | Management and Business StudiesDDC classification: 658.802

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.802 SH IN (Browse shelf)	Available		T0047712

Total holds: 0

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Previous	658.802 RE MA Marketing : planning and strategy /	658.802 RE ST Strategic marketing : decision making and planning /	658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future /	658.802 SH IN Integrated marketing communications in advertising and promotion /	658.802 SM CR Creating market insight : how firms create value from market understanding /	658.802 SM MA Marketing communications : an integrated approach /	658.802 SM MA Marketing communications : an integrated approach /	Next

Includes index.

MARK940 MARK333 UOWD

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