Normal view MARC view ISBD view

Integrated marketing communications in advertising and promotion /

By: Shimp, Terence A
Title By: Andrews, Craig J
Material type: BookPublisher: United States ; United Kingdom : South-Western/Cengage Learning, c2013.Edition: 9th ed.Description: xxii, 729 p. : ill. ; 30 cm.ISBN: 978-1133191421Program: MARK940 MARK333Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing | Management and Business StudiesDDC classification: 658.802
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)

Includes index.


Powered by Koha