Social media marketing : a strategic approach
By: Barker, Melissa S
Title By: Barker, Donald I | Bormann, Nicholas F | Neher, Krista E
Material type:
BookPublisher: Mason, OH : South-Western Cengage Learning, c2013.Description: xv, 380 p. : ill. ; 28 cm.ISBN: 9780538480871; 0538480874Subject(s): Internet marketing -- Textbooks | Viral marketing -- TextbooksDDC classification: 658.872
Summary:
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 BA SO (Browse shelf) | Available | T0047827 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.872 BA CA Cambridge marketing handbook : communications / | 658.872 BA CA Cambridge marketing handbook : digital / | 658.872 BA OU Outsmarting Google / | 658.872 BA SO Social media marketing : | 658.872 BE AR The art of social selling : | 658.872 BE ST Starting an online business all-in-one for dummies / | 658.872 BL DA Database marketing : analyzing and managing customers / |
Includes bibliographical references and index.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.