Can't buy me like : how authentic customer connections drive superior results /
By: Garfield, Bob
Title By: Levy, Doug
Material type:
BookPublisher: London : Portfolio/Penguin, 2013.Description: 229 p. : ill. ; 24 cm.ISBN: 9781591845775; 1591845777Other title: Cannot buy me like.Subject(s): Relationship marketing | Business communication | Marketing | Social media -- MarketingDDC classification: 658.812
Summary:
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 GA CA (Browse shelf) | Available | T0048045 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 211-222) and index.
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.