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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /

By: Odden, Lee
Material type: BookPublisher: Hoboken, NJ : Wiley, c2012.Description: xii, 243 p. : ill. ; 24 cm.ISBN: 9781118167779 (trade); 1118167775Subject(s): Direct marketing | Direct selling | Social media | Direct marketing | Direct selling | Social networkingDDC classification: 658.872
Summary:
Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.
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Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.

Includes bibliographical references (p. 233-238) and index.

Adult Follett Library Resources.

Adult.

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