Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /
By: Odden, Lee
Material type: BookPublisher: Hoboken, NJ : Wiley, c2012.Description: xii, 243 p. : ill. ; 24 cm.ISBN: 9781118167779 (trade); 1118167775Subject(s): Direct marketing | Direct selling | Social media | Direct marketing | Direct selling | Social networkingDDC classification: 658.872
Summary:
Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 OD OP (Browse shelf) | Available | T0049024 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.
Includes bibliographical references (p. 233-238) and index.
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Adult.