The marketing plan /
By: Cohen, William A
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2005.Edition: 4th ed.Description: xviii, 348 p. : ill ; 28 cm.ISBN: 0471230596 (acid-free paper)Program: MARK344Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management | Strategic planningDDC classification: 658.8/02
Summary:
Presents a comprehensive guide to developing successful marketing plans, and includes information on targeting the market, establishing objectives, and more.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CO MA (Browse shelf) | Available | T0025356 |
Total holds: 0
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| 658.802 CH KN Knowledge-based marketing : the 21st century competitive edge / | 658.802 CH MA The marketing plan handbook | 658.802 CH ST Strategic marketing management / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / | 658.802 CO MA The marketing plan / |
Includes bibliographical references (p. 311-326) and index.
Presents a comprehensive guide to developing successful marketing plans, and includes information on targeting the market, establishing objectives, and more.
Adult Follett Library Resources.
MARK344 UOWD