Advertising : concept and copy /
By: Felton, George
Material type:
BookPublisher: New York : W.W. Norton & Company, 2013Edition: 3rd ed.Description: 320 p. : ill. (chiefly col.) ; 28 cm.Content type: text Carrier type: volumeISBN: 9780393733860Subject(s): AdvertisingDDC classification: 659.1
Summary:
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 FE AD (Browse shelf) | Available | T0049262 |
Total holds: 0
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| 659.1 CL IN Integrated advertising, promotion, and marketing communications | 659.1 CL IN Integrated advertising, promotion, and marketing communications | 659.1 EA EF The effect of advertising and display : assessing the evidence / | 659.1 FE AD Advertising : concept and copy / | 659.1 GO GL Global advertising in a global culture | 659.1 HA AD Advertising and promotion : in integrated marketing communications / | 659.1 HA AD Advertising and promotion / |
Includes bibliographical references and index.
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.