Serving customers : global services marketing perspective /
Title By: Fisk, Raymond P [editor.] | Russell-Bennett, Rebekah [editor.] | Harris, Lloyd C [editor.]
Material type:
BookPublisher: Prahran, Vic. : Tilde Publishing and Distribution, c2013Copyright date: ©2013Edition: 1st edition.Description: xxxii, 344 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780734610997Subject(s): Customer services -- Study and teaching | Marketing -- Study and teaching | Customer servicesDDC classification: 658.812
Summary:
Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 SE RV (Browse shelf) | Checked out | 10/07/2021 | T0049348 |
Total holds: 0
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| 658.812 SC CU Customer experience management : a revolutionary approach to connecting with your customers / | 658.812 SE RV Service for all customer service in a diverse world / | 658.812 SE RV This is service design thinking : basics--tools--cases / | 658.812 SE RV Serving customers : global services marketing perspective / | 658.812 SE RV This is service design doing : | 658.812 SE RV Serving customers - helping people | 658.812 SH BU Building customer-brand relationships / |
Includes bibliographical references and index.
Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.