Branding the nation : the global business of national identity /
By: Aronczyk, Melissa
Material type:
BookPublisher: New York : Oxford University Press, 2013Description: ix, 226 p. : ill. ; 23 cm.Content type: text Carrier type: volumeISBN: 9780199752164; 9780199752171 (pbk. : alk. paper); 0199752168; 0199752176Subject(s): Branding (Marketing) | International relations | Mass media and international relations | National characteristics -- Political aspectsDDC classification: 352.7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 352.7 AR BR (Browse shelf) | Checked out | 05/22/2023 | T0010415 | |
| REGULAR | University of Wollongong in Dubai Main Collection | 352.7 AR BR (Browse shelf) | Available | T0049397 |
Total holds: 0
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| 352.66 DO PE Performance management in the public sector / | 352.66 MO DY The dynamics of performance management : | 352.7 AR BR Branding the nation : the global business of national identity / | 352.7 AR BR Branding the nation : the global business of national identity / | 352.7 KO MA Marketing in the public sector : | 352.748 PA MA Marketing management and communications in the public sector | 353.46 DO IN Inside Wikileaks : |
Includes bibliographical references and index.
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.