HBR's 10 must reads on strategic marketing.
Material type:
BookSeries: HBR's 10 must reads series.Publisher: Boston, Mass. : Harvard Business Review Press, c2013.Description: v, 206 p. : ill. ; 23 cm.ISBN: 9781422189887Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Uniform titles: Harvard business review. Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HB RT (Browse shelf) | Available | T0049412 |
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| 658.802 HA ND Handbook of marketing decision models / | 658.802 HA ND Handbook of marketing strategy / | 658.802 HA ND Handbook of marketing strategy / | 658.802 HB RT HBR's 10 must reads on strategic marketing. | 658.802 HI MA Marketing strategy : the thinking involved / | 658.802 HO MA Marketing strategy and competitive positioning / | 658.802 HO MA Marketing strategy and competitive positioning / |
Includes index.
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.