Consumer behavior /
By: Schiffman, Leon G
Title By: Kanuk, Leslie Lazar
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 9th ed.Description: 1 v. (various pagings) : ill. (some col ; 26 cm.ISBN: 9780131869608 (trade : alk. paper); 0131869604 (trade : alk. paper)Program: MARK217 MARK936Subject(s): Consumer behavior | Motivation research (Marketing) | Consumers | Motivation (Psychology) | MarketingDDC classification: 658.8/342 Online resources: More online.
Summary:
Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8342 SC CO (Browse shelf) | Available | T0039615 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SC CO (Browse shelf) | Available | T0032288 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8342 SC CO (Browse shelf) | Available | T0032289 |
Total holds: 0
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| 658.8342 SA CO The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / | 658.8342 SC CO Consumer behavior / | 658.8342 SC CO Consumer behavior / | 658.8342 SC CO Consumer behavior / | 658.8342 SC CO Consumer behaviour / | 658.8342 SC CO Consumer behavior / | 658.8342 SC CO Consumer behavior / |
Includes bibliographical references and indexes.
Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics.
Adult Follett Library Resources.
MARK217 MARK936