CRM : the foundation of contemporary marketing strategy /
By: Baran, Roger J. (Roger Joseph)
Title By: Galka, Robert J
Material type:
BookPublisher: New York, NY : Routledge, 2013.Description: ix, 393 p. : ill. ; 26 cm.ISBN: 9780415896566; 9780415896573 (pbk.); 9780203107577 (ebook)Subject(s): Relationship marketing | Customer relations -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 BA CR (Browse shelf) | Available | T0010202 |
Total holds: 0
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| 658.802 AN RO Robin Hood marketing : stealing corporate savvy to sell just causes / | 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 BA CR CRM : the foundation of contemporary marketing strategy / | 658.802 BL IN Integrated marketing communication : | 658.802 BR CO Contemporary strategic marketing / | 658.802 BR CO Competitive marketing strategy : dynamic manoeuvring for competition. |
Includes bibliographical references (p. [369]-383) and index.