Strategic marketing : creating competitive advantage /
By: West, Douglas C
Title By: Ford, John B., (John Battice) | Ibrahim, Essam
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill ; 25 cm.ISBN: 9780199273980 (pbk.); 0199273987 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/101Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8101 WE ST (Browse shelf) | Available | T0029449 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.81 ST SA Sales management : decisions, strategies and cases. | 658.8101 MA SA Sales force management : | 658.8101 RA MA Marketing strategies : a twenty-first century approach / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.812 AN CU Customer relationship management : the bottom line to optimizing your ROI / |
Includes bibliographical references and index.