Web analytics 2.0 : the art of online accountability & science of customer centricity /
By: Kaushik, Avinash
Material type:
BookPublisher: Indianapolis : Wiley Pub., c2010.Description: xxv, 475 p. : ill. ; 24 cm. + 1 CD-ROM.ISBN: 9780470529393 (pbk.); 0470529393 (pbk.)Other title: Web analytics two dot zero | Web analytics two point zero.Subject(s): Web usage mining | Internet users -- Statistics -- Data processing | Internet marketing | Web site development | Internet -- Statistics | Internet -- Data processing | Internet marketing | Web sites -- DesignDDC classification: 025.04 Online resources: Location Map
Summary:
Presents a new framework to encourage readers to change how they think about analytics, and provides specific recommendations for creating an actionable strategy applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, employing tactics for truly listening to your customers, and more.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 025.04 KA WE (Browse shelf) | Available | T0025691 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 025.04 KA WE (Browse shelf) | Available | T0025692 |
Total holds: 0
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| 025.04 HA LI Linked data management | 025.04 HE LI Linked data : | 025.04 KA WE Web analytics 2.0 : | 025.04 KA WE Web analytics 2.0 : | 025.04 LA WE Web usability : | 025.04 LI WI The Wikipedia revolution : | 025.04 MA IN Introduction to information retrieval / |
Includes index.
Presents a new framework to encourage readers to change how they think about analytics, and provides specific recommendations for creating an actionable strategy applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, employing tactics for truly listening to your customers, and more.
Adult
Adult.