The brand strategist's guide to desire : how to give consumers what they actually want /

Material type:

BookPublisher: Basingstoke : Palgrave Macmillan, 2014Description: xiii, 190 p. : 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137351814 (hardback) :Subject(s): Brand name products -- Management | Consumers' preferences | Management and Business StudiesDDC classification: 658.8343

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8343 SI BR (Browse shelf)	Available		T0010701

Total holds: 0

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Previous	658.8343 KA NE The new strategic brand management : creating and sustaining brand equity long term /	658.8343 KA NE The new strategic brand management : creating and sustaining brand equity long term /	658.8343 MC CU Customer's new voice : extreme relevancy and experience through volunteered customer information /	658.8343 SI BR The brand strategist's guide to desire : how to give consumers what they actually want /	658.8343 VE AN Anatomy of a trend /	658.8343082 SI WO Women want more : how to capture your share of the world's largest, fastest-growing market /	658.8343095 WO FU The future and me : power of the youth market in Asia /	Next

Formerly CIP. Uk

Includes bibliographical references and index.

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