Marketing management /
By: Marshall, Greg W
Title By: Johnston, Mark W
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA MA (Browse shelf) | Available | T0050523 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8 MA FI 500 social media marketing tips : essential advice, hints and strategy for business : facebook, twitter, pinterest, google+, youtube, instragram. linkedIn, and more more! | 658.8 MA KI Making a difference through marketing : | 658.8 MA MA Marketing : an introduction / | 658.8 MA MA Marketing management / | 658.8 MA MA Marketing management | 658.8 MA NA When marketing becomes a minefield. | 658.8 MA RK Marketing metaphors and metamorphosis / |
Includes bibliographical references and indexes.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .