International marketing strategy : analysis, development and implementation /
By: Doole, Isobel
Title By: Lowe, Robin
Material type:
BookPublisher: Australia : Cengage Learning, c2012.Edition: 6th ed.Description: xxv, 440 p. : ill. col. ; 26 cm.ISBN: 9781408044070 (pbk.) :; 1408044072 (pbk.) :Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies | Management and Business StudiesDDC classification: 658.84
Summary:
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 DO IN (Browse shelf) | Available | T0025839 |
Total holds: 0
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| 658.84 DE EB E-business & e-commerce for managers / | 658.84 DE EB E-business & e-commerce for managers / | 658.84 DO IN International marketing strategy : analysis, development and implementation / | 658.84 DO IN International marketing strategy : analysis, development and implementation / | 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : |
Previous ed.: London: Thomson Learning, 2004.
Includes bibliographical references and index.
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.