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Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson, c2017.Description: xv, 235 p. : ill. ; 22 cmISBN:
  • 9789332586956
  • 9780133592924
Subject(s): DDC classification:
  • 658.8 BR MA
Online resources: Summary: Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”
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Item type Current library Call number URL Status Notes Date due Barcode
3 DAY LOAN University of Wollongong in Dubai 3 day loan 658.8 BR MA (Browse shelf(Opens below)) Available Oct2019 T0062841
CRS University of Wollongong in Dubai Closed Reserve 658.8 BR MA (Browse shelf(Opens below)) More online. Available T0062842
REGULAR University of Wollongong in Dubai Main Collection 658.8 BR MA (Browse shelf(Opens below)) Available T0026703
Browsing University of Wollongong in Dubai shelves, Shelving location: 3 day loan Close shelf browser (Hides shelf browser)
658.5 SL OP Operations management 658.7 CO MA Managing supply chains : 658.8 BA MA Marketing 658.8 BR MA Marketing and sales analytics : 658.8 KA LU The luxury strategy : 658.8 LE SO Social marketing : 658.8 ZE SE Services marketing :

Includes index.

Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”

MARK310

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