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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: Contributor(s): Material type: TextTextPublisher: Belmont, California : Wadsworth, [2014]Edition: 11th edDescription: xviii, 314 p. : ill. ; 26 cmContent type:
  • still image
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133307266
Subject(s): DDC classification:
  • 659.132 23
LOC classification:
  • HF5825 .J46 2014
Summary: This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
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Holdings
Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 659.132 DR CR (Browse shelf(Opens below)) Checked out 21/01/2021 T0026744

MARK333 Spring2025

Previous ed.: 2008.

Includes bibliographical references and index.

This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.

MARK333

MARK940

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