Creative strategy in advertising /
By: Drewniany, Bonnie L
Title By: Jewler, A. Jerome
Material type:
BookPublisher: Belmont, California : Wadsworth, [2014]Edition: 11th ed.Description: xviii, 314 p. : ill. ; 26 cm.Content type: still image | text Media type: unmediated Carrier type: volumeISBN: 9781133307266Program: MARK333; MARK940Subject(s): Advertising copy | Advertising layout and typography | AdvertisingDDC classification: 659.132
Summary:
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.132 DR CR (Browse shelf) | Checked out | 01/21/2021 | T0026744 |
Total holds: 0
Previous ed.: 2008.
Includes bibliographical references and index.
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
MARK333
MARK940