Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber.
Material type:
TextPublication details: Boston : Pearson Education, c2013.Edition: 7th edDescription: xxiv, 534 p. : ill. ; 23 cmISBN: - 9780205211678
- 0205211674 (pbk.)
- 808/.066659 23
- HM1221 .W55 2013
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 808.066659 WI PU (Browse shelf(Opens below)) | Available | T0033934 |
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| 808.066658 CL BI Bid writing for project managers / | 808.066658 MC CL Clear and concise : | 808.066659 FO WR Writing skills for public relations : | 808.066659 WI PU Public relations writing and media techniques / | 808.06669 FA WR Writing built environment dissertations and projects : | 808.066791 CO SH A short guide to writing about film | 808.066791 OR BR Broadcast copywriting / |
Includes bibliographical references and index.
Public Relations Writing and Media Techniques by Dennis L. Wilcox; Bryan H. Reber The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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