Media Planning in Action /
By: Dix, Steve
Material type:
BookPublisher: South Melbourne : Cengage Learning Australia, c2013.Edition: 3rd ed.Description: vi, 128 p. : ill. ; 25 cm.ISBN: 9780170251785Subject(s): Advertising -- Media planning | Advertising campaigns | Mass media -- Audiences
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.111 DI ME (Browse shelf) | Available | T0013876 |
Total holds: 0
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| 659.10941 FL PO Powers of persuasion : the inside story of British advertising : 1951-2000 / | 659.10951 WA BR Brand new China : advertising, media, and commercial culture / | 659.10951 WA BR Brand new China : advertising, media, and commercial culture / | 659.111 DI ME Media Planning in Action / | 659.111 KE AD Advertising media planning : a brand management approach / | 659.111 KE AD Advertising media planning : | 659.111 KE AD Advertising account planning : |
Ch. 1. Introduction to media planning -- Ch. 2. Media maths -- Ch. 3. Traditional media -- Ch. 4. Conversational media -- Ch. 5. Audience measurement -- Ch. 6. Media measurement for advertising campaigns -- Ch. 7. Frequency distributions and media effectiveness -- Ch. 8. Media research -- Ch. 9. The media plan - target market and objectives -- Ch. 10. The media plan - selecting media categories and vehicles -- Ch. 11. The media plan - scheduling and budgets -- Ch. 12. Compiling and pitching the media plan.