Designing with data: improving user experience with A/B testing Rochelle King, Elizabeth F. Churchill, Caitlin Tan

By:

King, Rochelle

Contributor(s):

Material type: Text

TextPublication details: Sebastopol : O'reilly & Associates Inc, c2017.Description: xxvii, 337 p. : ill. ; 24 cmISBN:

9781449334833

Subject(s):

DDC classification:

004.019 KI DE

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Summary: This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

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Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	005.74 KI DE (Browse shelf(Opens below))	Available		T0012870

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This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

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