The economics of quality, grades, and brands
By: Bowbrick, Peter
Material type:
BookPublisher: London ; New York : Routledge, 2014.Description: xvii, 343 p. : ill. ; 23 cm.ISBN: 0415078482; 0415078474 (pbk.)Subject(s): Quality of products | Commercial products -- Standards | Brand choice | Consumers' preferencesDDC classification: 658.5/62
Summary:
This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.562 BO EC (Browse shelf) | Available | T0013230 |
Total holds: 0
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| 658.562 BE QU Quality improvement / | 658.562 BE TO Total quality management / | 658.562 BE TO Total quality management / | 658.562 BO EC The economics of quality, grades, and brands | 658.562 BR DE Design for six sigma | 658.562 BR ME The memory jogger plus+ : featuring the seven management and planning tools / | 658.562 BR SI Six Sigma for managers / |
Includes bibliographical references (p. [323]-331) and indexes.
This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.