Chartered Postgraduate Diploma in Marketing : Study Text : Marketing Leadership and Planning
Material type:
BookSeries: Publisher: London : BPP Learning Media, c2012Description: xx, 306 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781445391519Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Examinations -- Study guides | Financial planners -- Certification -- Great Britain -- Examinations -- Study guides | Management and Business Studies | Chartered Institute of Marketing -- Examinations -- Study guides | BUSINESS & ECONOMICS / Industrial Management | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Organizational BehaviorDDC classification: 658.80076
Summary:
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CH AR (Browse shelf) | Available | T0050972 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Assessment workbook (covers: Analysis and decision; Marketing leadership and planning; Managing corporate reputation) -- Passcards (covers exam-assessed unit: Analysis and decision) -- Study text: Analysis and decision -- Study support text: Emerging themes -- Study text: Managing corporate reputation -- Study text: Marketing leadership and planning.
Includes indexes.
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
NOTES: CIM Chartered Postgraduate Diploma in Marketing - stage one, valid for assessments up to September 2014