Professional Diploma in Marketing : study text : managing marketing
Material type:
BookSeries: Publisher: London : BPP Learning Media, c2012Description: xvi, 336 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 978-1445391472Other title: CIM Professional Diploma in Marketing, valid for assessments up to September 2013 [Other title].Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Examinations -- Study guides | Financial planners -- Certification -- Great Britain -- Examinations -- Study guides | Management and Business StudiesDDC classification: 658.80076 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.80076 PR OF (Browse shelf) | Available | T0013425 |
, Shelving location: Main Collection Close shelf browser
Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process.
Includes indexes.
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2013