Public relations : from theory to practice
By: Hansen-Horn, Tricia L
Title By: Neff, Bonita Dostal
Material type: BookPublisher: Boston, Mass. : Pearson A&B, 2008.Description: xvii, 395 p. : ill. ; 24 cm.ISBN: 0205393551; 9780205393558Subject(s): Public relations -- Philosophy -- Textbooks | Public relations -- PhilosophyDDC classification: 659.201Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.201 HA PU (Browse shelf) | Available | T0017107 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.201 HA PU (Browse shelf) | Available | T0017108 |
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659.2 WI PU Public relations writing and media techniques / | 659.2 WI TH Think public relations / | 659.2 YE PU Public relations as emotional labour | 659.201 HA PU Public relations : from theory to practice | 659.201 HA PU Public relations : from theory to practice | 659.201 PU BL Public relations theory II / | 659.201 PU BL Public relations theory II / |
Includes bibliographical references and index.
"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.