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Public relations : from theory to practice

By: Hansen-Horn, Tricia L
Title By: Neff, Bonita Dostal
Material type: BookPublisher: Boston, Mass. : Pearson A&B, 2008.Description: xvii, 395 p. : ill. ; 24 cm.ISBN: 0205393551; 9780205393558Subject(s): Public relations -- Philosophy -- Textbooks | Public relations -- PhilosophyDDC classification: 659.201
Summary:
"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
659.201 HA PU (Browse shelf) Available T0017107
REGULAR University of Wollongong in Dubai
Main Collection
659.201 HA PU (Browse shelf) Available T0017108
Total holds: 0

Includes bibliographical references and index.

"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.

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