CB : consumer behavior
By: Babin, Barry J
Title By: Harris, Eric G
Material type:
BookPublisher: Stamford, CT : Cengage Learning, c2015Edition: 6th ed.Description: xii, 370 p. : col. ill. + 20 p. review ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285189475Program: MARK217Subject(s): Consumer behavior| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0017463 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0017464 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0017465 |
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| 658.8342 BA CB CB5 : the CB solution | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior |
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
Note: Cover title "4LTR Press"--Cover.
Note: The CB Solution
MARK217 UOWD