Crisis communication : practical PR strategies for reputation management and company survival
Title By: Anthonissen, Peter Frans [Edited by]
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2008.Description: xviii, 222 p. : ill. ; 25 cm.ISBN: 9780749454005; 0749454008Subject(s): Crisis management | Corporations -- Public relations | Crisis management | Corporations -- Public relationsDDC classification: 659.2
Summary:
Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CR IS (Browse shelf) | Available | T0051202 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 659.2 CH IN An introduction to public relations and communication management / | 659.2 CH PU Public relations : | 659.2 CO IT It's not just PR : public relations in society / | 659.2 CR IS Crisis communication : practical PR strategies for reputation management and company survival | 659.2 CU EF Effective public relations / | 659.2 DA MA Mastering public relations / | 659.2 DI AM The AMA handbook of public relations / |
Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.
Includes bibliographical references (p. [217]) and index.
Adult Follett Library Resources
Adult