Public relations case studies from around the world
Title By: VanSlyke Turk, Judy [Edited by] | Valin, Jean [Edited by] | Paluszek, John [Edited by]
Material type:
BookPublisher: New York : Peter Lang, c2014.Description: xx, 351 p. : ill. ; 23 cm.ISBN: 9781433123474; 9781433123467 (pbk. : alk. paper)Subject(s): Public relations -- Case studies | Organizational behavior -- Case studiesDDC classification: 659.2
Summary:
Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 PU BL (Browse shelf) | Available | T0051355 |
Total holds: 0
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| 659.2 PU BL Public relations : principles and practice / | 659.2 PU BL Public relations : principles and practice / | 659.2 PU BL Public relations : principles and practice / | 659.2 PU BL Public relations case studies from around the world | 659.2 PU BL Public relations, values and cultural identity | 659.2 PU PU Public relations campaigns and portfolio building / | 659.2 RI FA The fall of advertising and the rise of PR / |
Includes bibliographical references and index.
Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.