Switch : how to change things when change is hard /
By: Heath, Chip
Title By: Heath, Dan
Material type:
BookPublisher: New York : Broadway Books, 2011.Description: 305 p. ; 20 cm.ISBN: 978-1847940322; 0385528752Subject(s): Change (Psychology) | Applied psychologyDDC classification: 303.4 Online resources: Location Map
Summary:
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 303.4 HE SW (Browse shelf) | Available | T0051372 |
Total holds: 0
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| 303.385 JA PS The psychology of prejudice : | 303.3864 SM GI Generation ageless : | 303.4 AD IN Intercultural transfers and the making of the modern world, 1800-2000 : | 303.4 HE SW Switch : | 303.4 RO UT Routledge international handbook of social and environmental change / | 303.4 SC GL Globalization : | 303.4 SC GL Globalization : |
Includes index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.