The fundamentals and practice of marketing /
By: Wilmshurst, John
Title By: Institute of Marketing | CAM Foundation
Material type:
BookPublisher: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd ed.Description: viii, 324 p. : ill ; 24 cm.ISBN: 0750609974Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WI FU (Browse shelf) | Available | T0030862 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
No cover image available |
|
||
| 658.8 WE SO Social marketing : good intentions / | 658.8 WH AT What is marketing? / | 658.8 WI ES Essentials of services marketing / | 658.8 WI FU The fundamentals and practice of marketing / | 658.8 WI SE Services marketing : integrating customer focus across the firm / | 658.8 WI TA Taking your business global : your small business guide to sucessful international trade / | 658.8 WI VI Vintage marketing differentiation : |
"Published on behalf of the Institute of Marketing and the CAM Foundation.".
Includes bibliographies and index.