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Technology entrepreneurship : bringing innovation to the marketplace / Natasha Evers; James Cunningham; Thomas Hoholm

By: Contributor(s): Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, c2014.Description: xxx, 394 p. : ill. ; 24 cmISBN:
  • 9781137020109
Subject(s):
Contents:
Machine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance.
Summary: Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.514 EV TE (Browse shelf(Opens below)) Available T0029245

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.

Machine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance.

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