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Strategic management : strategists at work / Robert MacIntosh; Donald Maclean

By: Contributor(s): Material type: TextTextPublication details: London : Palgrave Macmillan, c2015.Description: xiii, 221 p. : ill. ; 24 cmISBN:
  • 978-1137035448
Subject(s):
Contents:
1. Introduction 2. A Brief History of Strategy and Strategists 3. The Running Cases 4. Diagnosis 5. Strategic Intent 6. Trends and Opportunities 7. Resources and Capabilities 8. Strategic Options 9. Evaluating Strategy 10. Building a Comprehensive Strategy 11. The Strategy Cycle 12. From Logic to Action 13. Strategy's History Revisited, Strategic Management Reframed Case 1: Apple Case 2: Nokia Case 3: ABB Case 4: Nine Dragons Appendix 1: The Strategy Cycle Templates Appendix 2: Writing a Business Plan Appendix 3: Writing a Strategy Assignment.
Summary: Strategic management strategists at work provides a practical and simple appraoch to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organizations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 MA ST (Browse shelf(Opens below)) Available T0029250
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.4012 MA MA Management strategy : 658.4012 MA RE Realizing strategy through projects : 658.4012 MA ST Strategy execution : 658.4012 MA ST Strategic management : 658.4012 MC AS Aspiring to good business : 658.4012 MC AS Aspiring to good business : 658.4012 MC ST Strategy power plays :

Strategic management strategists at work provides a practical and simple appraoch to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organizations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

1. Introduction 2. A Brief History of Strategy and Strategists 3. The Running Cases 4. Diagnosis 5. Strategic Intent 6. Trends and Opportunities 7. Resources and Capabilities 8. Strategic Options 9. Evaluating Strategy 10. Building a Comprehensive Strategy 11. The Strategy Cycle 12. From Logic to Action 13. Strategy's History Revisited, Strategic Management Reframed Case 1: Apple Case 2: Nokia Case 3: ABB Case 4: Nine Dragons Appendix 1: The Strategy Cycle Templates Appendix 2: Writing a Business Plan Appendix 3: Writing a Strategy Assignment.

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