Marketing management
By: Kotler, Philip
Title By: Keller, Kevin Lane
Material type:
BookPublisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016.Edition: 15th ed., global ed.Description: 714 p. ;118 various pages : col. ill. ; 28 cm.ISBN: 9781292092621Program: MARK922, TBS904 MARK804Subject(s): Marketing -- ManagementDDC classification: 658.8 KO MA Online resources: Ebook
| Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 KO MA (Browse shelf) | Available | T0062990 | |||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | link | Available | T0051847 | ||||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.8 KO MA (Browse shelf) | Available | T0051848 | |||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | link | Available | Ebook Available | T0051849 |
Total holds: 0
, Shelving location: Closed Reserve Close shelf browser
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| 658.8 BA MA Marketing / | 658.8 BR MA Marketing and sales analytics : | 658.8 KA LU The luxury strategy : | 658.8 KO MA Marketing management | 658.8 ZE SE Services marketing : integrating customer focus across the firm / | 658.83 AA MA Marketing research / | 658.83 BE MA Marketing metrics : |
Includes bibliographical references and index.
MARK922, TBS904 MARK804