Marketing management
By: Kotler, Philip
Title By: Keller, Kevin Lane
Material type:
BookPublisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016.Edition: 15th ed., global ed.Description: 714 p. ;118 various pages : col. ill. ; 28 cm.ISBN: 9781292092621Program: MARK922, TBS904 MARK804Subject(s): Marketing -- ManagementDDC classification: 658.8 KO MA Online resources: Ebook
| Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 KO MA (Browse shelf) | Available | T0062990 | |||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | link | Available | T0063048 | ||||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.8 KO MA (Browse shelf) | link | Available | T0051847 | ||||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.8 KO MA (Browse shelf) | Available | T0051848 | |||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | link | Available | Ebook Available | T0051849 |
Total holds: 0
, Shelving location: Tardis Close shelf browser
|
|
|
|
|
|
|
||
| 658.7 MO PU Purchasing and supply chain management | 658.8 BA MA Marketing | 658.8 KA LU The luxury strategy : | 658.8 KO MA Marketing management | 658.8 LE SO Social marketing : | 658.8 LO SE Services marketing : people, technology, strategy | 658.8 ZE SE Services marketing : |
Includes bibliographical references and index.
MARK922, TBS904 MARK804