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E-marketing Judy Strauss, Raymond Frost,contributions by Nilanjana Sinha

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, c2014Edition: 7th international edDescription: 496 p. : ill. ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292000411
Subject(s): DDC classification:
  • 658.872 23
Contents:
PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References.
Summary: For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0018809
REGULAR University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0018810
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0018811
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.872 ST EM E-marketing / 658.872 ST EM E-marketing / 658.872 ST EM E-marketing / 658.872 ST EM E-marketing 658.872 ST EM E-marketing 658.872 ST EM E-marketing 658.872 ST FO Foundations of net-enhanced organizations /

Includes index.

PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References.

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

MARK301

MARK901 UOWD

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