E-marketing
By: Strauss, Judy
Title By: Frost, Raymond | Sinha, Nilanjana [Contributed by]
Material type:
BookPublisher: Boston : Pearson, c2014Edition: 7th international ed.Description: 496 p. : ill. ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292000411Program: MARK301; MARK901Subject(s): Internet marketing | Management and Business StudiesDDC classification: 658.872 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0018809 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0018810 | |||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0018811 |
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| 658.872 ST EM E-marketing / | 658.872 ST EM E-marketing | 658.872 ST EM E-marketing | 658.872 ST EM E-marketing | 658.872 ST FO Foundations of net-enhanced organizations / | 658.872 ST RA Strategies for generating e-business returns on investment / | 658.872 ST SO Social media metrics : |
Includes index.
PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References.
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.
MARK301
MARK901 UOWD