Research methods for business students
By: Saunders, Mark
Title By: Lewis, Philip | Thornhill, Adrian
Material type:
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 650.072 SA RE (Browse shelf) | Available | Mar2020 | T0064654 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 650.072 SA RE (Browse shelf) | Available | T0064655 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 650.072 SA RE (Browse shelf) | Available | T0031401 |
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.