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Research methods for business students

By: Saunders, Mark, 1959-
Title By: Lewis, Philip, 1945- | Thornhill, Adrian
Material type: BookPublisher: New York : Pearson Education, 2015.Edition: 7th ed.Description: xxv, 741 p. : ill. ; 28 cm.ISBN: 9781292016627; 1292016620Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 SA RE
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
650.072 SA RE (Browse shelf) Available Mar2020 T0064654
REGULAR University of Wollongong in Dubai
Main Collection
650.072 SA RE (Browse shelf) Available T0064655
REGULAR University of Wollongong in Dubai
Main Collection
650.072 SA RE (Browse shelf) Available T0031401
Total holds: 0

Revised edition of Research methods for business students, 2012.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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