Understanding global strategy
By: Segal-Horn, Susan
Title By: Faulkner, David
Material type:
BookPublisher: Andover : Cengage Learning, c2010.Description: xix, 504 p. : ill. ; 25 cm.ISBN: 978-1844801497Subject(s): Strategic planning | Globalization | International Management| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 SE UN (Browse shelf) | Available | T0018548 |
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| 658.4012 SC MI Mind the gap : creating your successful business strategy / | 658.4012 SC ST Strategic management of technological innovation | 658.4012 SE IN The innovation engine | 658.4012 SE UN Understanding global strategy | 658.4012 SH AR The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / | 658.4012 SH ST Strategy for credit unions : | 658.4012 SI IN The innovator's toolkit : |
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329.