Marketing and promoting your business : products and services
By: Birt, Ian
Material type:
BookPublisher: Prahran, Vic. : Tilde Publishing, c2013.Edition: 2nd ed.Description: x, 224 p. : ill. ; 23 cm.ISBN: 9780734608147Subject(s): Marketing -- Textbooks | Sales promotion -- Textbooks | Advertising -- Textbooks | Advertising | Marketing | Sales promotion
Summary:
This book describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating market results, including getting cusomer feedback, and market responses to unsatisfactory results.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BI MA (Browse shelf) | Available | T0051953 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BI MA (Browse shelf) | Available | T0051954 |
Total holds: 0
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| 658.8 BI BU Business marketing. | 658.8 BI BU Business to business marketing : a value-driven approach / | 658.8 BI MA Marketing and promoting your business : products and services | 658.8 BI MA Marketing and promoting your business : products and services | 658.8 BL BU Business-to-business marketing management : a global perspective / | 658.8 BL BU Business-to-business marketing management : a global perspective / | 658.8 BL ES Essentials of marketing / |
This book describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating market results, including getting cusomer feedback, and market responses to unsatisfactory results.
Includes index. Covers units of competency: BSBSBM403A Market the Small Business, BSBMGK413A Promote Products and Services, BSBMGK414A Undertake Marketing Activities.