Social media management : technologies and strategies for creating business value /
By: Looy, Amy Van
Material type:
BookSeries: Publisher: Cham : Springer, c2016.Description: xix, 250 p. : ill. ; 24 cm.ISBN: 978-3319219899Subject(s): Social media | Internet marketingDDC classification: 006.312 LO SO Online resources: Location Map
Summary:
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 006.312 LO SO (Browse shelf) | Available | T0019574 |
Total holds: 0
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| 006.312 LE AD Leading issues in social media research : | 006.312 LE DA Data mining and business analytics with R | 006.312 LE FU Fundamentals of big data : | 006.312 LO SO Social media management : | 006.312 ME DA Data mining mobile devices / | 006.312 MI NI Mining user generated content | 006.312 MI TO Topic detection and classification in social networks : |
Includes index.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.