The principles of Islamic marketing / Baker Ahmad Alserhan
Material type:
TextPublication details: Burlington, VT : Gower, 2015.Description: xii, 246 p. : ill. ; 25 cmISBN: - 9781472460301
- 658.80088/297 23
- HF5475.I74 A47 2015
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Islamic Collection | 658.80088297 AL PR (Browse shelf(Opens below)) | Available | T0019548 |
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| 658.15224 FI NA Financial engineering and Islamic contracts / | 658.421 EN TR Entrepreneurship and management in an Islamic context | 658.80088297 AL PR The principles of Islamic marketing / | 658.80088297 AL PR The principles of Islamic marketing / | 658.80091767 MA RK Marketing in the emerging markets of Islamic countries / | 658.84091767 RI IS Islamic perspectives on marketing and consumer behavior : | 709.1767 KH TI The timeline history of Islamic art and architecture / |
Revised edition of the author's The principles of Islamic marketing, 2011.
Includes bibliographical references and index.
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
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