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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Material type:
TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2016.Edition: 2nd edDescription: p. cmISBN: - 9781138804692
- 658.8/27 23
- HD69.B7 H43 2016
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| ON ORDER | University of Wollongong in Dubai On Order | 658.827 HE BR (Browse shelf(Opens below)) | Ordered | T0019224 |
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| 658.80089 ST ET Ethnic marketing | 658.812 HA RV Harvard business review on customer relationship management. | 658.827 BR AN Brand Bible : | 658.827 HE BR Brand management : | 658.8343 CO NS Consumer-brand relationships : | 659.2HA PU Public relations strategy, theory, and cases : | 659.1042 WU AT The attention merchants : |
Includes bibliographical references and index.
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